desire

  • Principles

    Value Proposition & The 16 Basic Desires Theory

    Understanding value proposition is important in thinking through problems and designing solutions that meet the needs of your intended audience. Delivering value that is compelling improves your ability to connect authentically and establishes a cohesive and strong foundation upon which your decisions and actions are built. Customer discovery is the process of collecting stories from your target audience, not a…

    Read More »
Close