• The Iceberg Model for Problem-Solving

    Great problem solvers spend more time understanding the problem than they do brainstorming solutions. The solution is evident if you truly understand the problem. A problem solver’s greatest leverage is directly related to their understanding of the problem. The real problem. What’s the real problem? How do you determine “What’s the problem?” Systems thinkers often use the Iceberg Model. We…

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  • Motive: The First Step to Bigger Thinking

    Understanding how your motives impact your decisions and actions is the first step to thinking bigger, better and toward making true impact. Motivation is the underlying reason for a person’s actions.  Failure, while sometimes a result of poor execution, can most often be attributed to the impact of hidden or unclear motivations. Starting any effort with motivations that are hidden or unclear…

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  • Value Proposition & The 16 Basic Desires Theory

    Understanding value proposition is important in thinking through problems and designing solutions that meet the needs of your intended audience. Delivering value that is compelling improves your ability to connect authentically and establishes a cohesive and strong foundation upon which your decisions and actions are built. Customer discovery is the process of collecting stories from your target audience, not a…

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