Browsing Category
1: Discovering Ideas
4 posts
Creating Feedback Loops for Big Ideas
When executing a big idea, the need to protect it and the unpredictable chemistry of engagement leaves little room for the right people to provide deeper insights earlier in the process. The reality is that we don't know anything until we create space for enough (of the right) people to connect and engage with our ideas.
Seeing vs. Observing : Sherlock Holmes, Con Artists & Customer Discovery
Understanding your audience is an important part of our daily lives. Certainly it’s critical to know your audience…
Value Proposition & The 16 Basic Desires Theory
The Basic Desires Theory outlines the 16 basic desires that guide nearly all human behavior. When performing customer discovery determine which of the 16 values matters most.
